The rise of Bluetooth started around 2003 and a few companies in Europe have started establishing successful businesses. Most of these businesses offer "hotspot" systems which consist of some kind of content-management system with a Bluetooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed (i.e. is free of charge).

We offer several different solutions for Bluetooth marketing from in-store marketing, to event marketing such as concerts, fairs, sporting events, etc.

Bluetooth marketing also works well when combined with SMS Text Messaging as a complement to Bluetooth marketing.

If you would like to move your business from "invisible" to "findable", then
please contact us for a FREE no-cost, no-obligation consultation.

Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for Bluetooth marketing. The process of Bluetooth based marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. Other standard data exchange formats such as Vcard can also be used.

It used to be the case that due to security fears, or a desire to save battery life, many users keep their Bluetooth devices in OFF mode, or ON but not set to be 'discoverable'. Because of this, often regions where Bluetooth marketing is in operation it is accompanied by advising via traditional media - such as posters, television screens or field marketing teams - suggesting people make their Bluetooth handsets 'discoverable' in order to receive free content - this is often referred to as a "Call-to-Action." A 'discoverable' Bluetooth device within range of the server is automatically sent a message asking if the user would like to receive the free content.

Current mobile phones usually have bluetooth switched ON by default, and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets.

Some implementations of Bluetooth marketing require users to run Java applications on their phones to enable them to receive content this has the advantage that only those who to choose to will receive content. Others require no handset-side software.

The diversity of mobile phones is huge. Screen sizes and supported file formats varies greatly. To obtain the optimal user experience with Bluetooth Marketing, the Bluetooth system must be able to automatically recognize phone models and deliver the proper content automatically.

We offer several different solutions for Bluetooth marketing from in-store marketing, to event marketing such as concerts, fairs, sporting events, etc.

Bluetooth marketing also works well when combined with SMS Text Messaging as a complement to Bluetooth marketing.

If you would like to move your business from "invisible" to "findable", then
please contact us for a FREE no-cost, no-obligation consultation.