|
Q.
What is Bluetooth marketing?
A. Bluetooth marketing is the localized wireless distribution
of advertising content associated with a particular place.
Transmissions can be received by willing individuals in that
location.
Q. How targeted is Bluetooth Marketing?
A. Communications can be targeted to specific groups within
a given location, eg content in tourist ‘hot spots’
may only be distributed to devices registered outside the
local area.
Q. When is Bluetooth marketing at its most powerful?
A. It works best when there is a captive audience, the audience
has waiting time (eg in a football stadium or cinema), a significant
number of Bluetooth phone users are within range, and messaging
can be easily tailored to the users’ needs or interests.
Q. Are Bluetooth messages SPAM?
A. No, because each message requires permission from the user
and the Bluetooth needs to be enabled. Each message is logged
on the server and will not re-send to a phone that has rejected
the message.
Q. How reliable is the service?
A. As long as messages are sent to Bluetooth users within
range of the server, the service will work perfectly. Some
phones may have extra security checks enabled.
Q. Does it work with all mobiles?
A. About 75% of mobile phones are currently Bluetooth enabled.
This number continues to rise and new phones tend to be multimedia
compatible.
Q. How many messages can be stored on a server?
A. Up to 128MB of storage is available.
Q. What size message can I send?
A. Files up to 1MB work well. Download times will increase
for larger files.
Q. How many phones can I see at once?
A. Servers support between 21 and 56 connections, but you
can use multiple servers to increase connection rates.
Q. Can I manage my own campaign?
A. Yes, you can upload your own content and schedule delivery
by time, day and date.
Q. How do I know whether my campaign has worked?
A. The server logs all downloaded messages, so you know exactly
who has received the content.
|
