Mobile marketing is relatively new, and is meant to describe marketing on or with a mobile device, such as a mobile phone.

Although there are various definitions for the concept of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication”or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all the owners or stockholders".

Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile. For instance, a consumer’s communications with a Web site from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications

FSCI Group, Inc. is constantly updating our mobile marketing techniques in order to keep up with this rapidly growing trend in "new marketing methods".

There are a number of different options when it comes to mobile marketing and as such there is no one program that fits every situation. Each one is unique and requires a careful analysis to determine the best method for each specific application. Some require multiple solutions and when combined, provide a complete solution.

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